Even Internet Dating Isn't Recession Proof

Despite a strong fourth quarter of 2008 online matchmaking sites like Match dot com and Yahoo Personals are now starting to feel the pinch of an extended Recession. Almost one year ago online matchmaking sites were touted as being in a Recession proof business, however times have changed and the large internet dating sites are finally attempting to change with them. Several factors seem to have contributed to the situation the in which the large, popular dating sites are now finding themselves.

One of the reasons it took so long for these sites to catch on was the fact that most online dating sites were still earning revenue from members who signed up for extended memberships. As these memberships expired and were not renewed - perhaps because the member was no longer in the same financial situation they were when they first joined - the revenue of these sites began to decrease dramatically.

This is actually good news for anyone who is considering joining an online dating site. Internet personals sites are offering more incentives than ever before, especially to first time members. Match.com is offering discounted subscriptions and new members can take advantage of free trial offers.

Even now as the economy seems to be coming out of the Recession, there are opportunities for savvy online consumers to shop smart and win whether it comes in the form of a free online dating site membership or some other form. Despite what some online dating review sites said earlier in the year, even the romance business has not been unaffected by our most recent Recession. There are still opportunities for good deals and now is the time to take advantage of the ones you find. It is up to the consumer to take the bull by the horns and reap the benefits that this current economic situation has provided. There is no way to know how long these deals will last.